Universal Music

Kitap & Hobi

UNIVERSAL MUSIC GROUP AND HOOK PARTNER TO EXPAND LICENSED FAN CREATIVITY ACROSS SOCIAL MEDIA - UMG

Universal Music Group and Hook Partner to Expand Licensed Fan Creativity Across Social Media Groundbreaking framework for licensed UGC across social media gives fans new ways to create while giving artists and rightsholders greater control and compensation Two-year collaboration built new model with learnings from over 30 UMG artist campaigns Santa Monica / New York, August 19, 2026 – Universal Music Group (UMG), the world’s leading music company, and Hook, the platform innovating music’s social economy, today announced a landmark licensing partnership that enables fans to create and share content using UMG’s official recordings, build communities around the ... more