-35% off
Primary - Up to 35% Off Basics
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
Primary Deals & Coupon Codes
🇺🇸 United States — 4 deals
-60% off
Up to 60% Off End of Season Sale
Best selling styles in vibrant print and bold colors are on sale for kids and baby! Shop dresses, tees, leggings, bodysuits, footies, pjs and more for the whole family.
-30% off
Primary - Shop 30% Off Everything!
Solid color clothes for kids + baby, with no logos, slogans, or sequins! Dresses, babysuits, pants, tops, swimsuits and more.